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How to Add a Schema markup for a Software Application Page?

If you’re an app developer or any kind of software, you’d want to reach as many people as possible to try and use your app. Being able to display rich snippets on Google can certainly help you with that.

Software application type mockup

Not only does it boost your website’s SEO, but it also gives you more exposure to those searching for you or your business. The best way to do that is by adding schema markup by Schema Pro.

The Schema Pro plugin adds a software application schema markup to page/post. 

Software app rich snippet

Let’s see how to add software application schema with easy steps – 

How to Add the Software Application Schema Markup?

Step 1. Create a new Schema markup by going to the Schema Pro option under WordPress Dashboard > Settings > Schema Pro. Click on “Add New”.

Add new schema

Step 2. Select the type of schema as “Software Application”.

Step 3. Select the pages/posts that you want to apply this markup to. You can add display rules and also exclude pages and posts you want to exempt this schema from.

If you want to know more about how you can target specific pages and posts, check out our article on it.

Step 4. You can then complete the setup. From here you will be taken to fill the required properties of the schema.

Step 5.  In Schema Settings, you will see various fields related to the software application schema. These fields help you enter details about your software application. We recommend you make sure that all schema fields are put on the right values.

Check out the next section to understand all available fields in the software application schema markup.

What Do These Fields Mean?

Let’s dive into what all the software application schema fields mean so that you can fill in the correct values.

In the following table –

– Asterisk sign (*) indicates required fields.

These fields are required by Google and if not filled out will result in an error on the Rich Snippets Test.

– Caret sign (^) indicates the recommended fields.

These fields are recommended to ensure maximum utilization of the SEO benefits of Schema Pro and will increase your chances of displaying Rich Snippets.

FieldsWhat They Mean
Application Name *You can add the name of your Software Application.
Application Type^Type of your Software Application.
Operating System^Software for the operating system, for example, “Windows 7”, “OSX 10.6”, “Android 1.6”
Price *The price for which the Software Application will be sold for
Currency^The currency for which the Application is being sold for
Application Image^An image you wish to display for the Image
Rating *This is the Star Ratings the Application has received

Not sure how you can fill these fields? You can refer to this article that gives you a clear picture of the fields you see in the drop-down menu.

With Schema Pro you can also add extra or custom fields to your markup. Check out this article to find out how.

Configure Schema on a Single Page/Post

Once you fill the above schema fields, the values will be applied to all target locations. These values are common for all target locations. 

But in case you wish to alter these values for a particular page/post, you can also find all the schema fields on each of the targeted pages/posts. 

If you visit a single page/post you can see all software application schema fields at the bottom.

By default, all fields will fetch values from schema under Settings > Schema Pro > software application but you can also change this and choose other values from the list or set the values manually.

You might see some of the fields marked in red, these are required fields in the schema that do not have any value. Skipping these fields will add invalid schema markup to the code. Read this article here to learn more about the page-level schema configuration.

Test Your Schema

Once you are done with adding schema markup, test it to see if it sets well.

Testing can be done with just a single click with the “Test Schema” button on the admin bar. Here is an article that will show you how you can test your schema.


You can manually visit the Rich Results Test tool and insert your content.

Once you’re done, you’re all set to see your software application posts attracting more downloads and interactions through the search engine’s rich snippets!

How to Handle Errors & Warnings in a Testing Tool?

When you test your page/post with the Rich Results Test tool you might see some errors and warnings come up. Refer to the article to see detailed steps to easily fix errors and warnings.

Setting up other schema types? Check them out below.

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