Rich Snippets – The Relation with SERPs and CTR
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Quick and easy way to automate Schema markup.
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|Developed in 2012||Developed in Nov 2017|
|Uses old Microdata and RDFa Code||Uses latest JSON LD Code|
|Schema data needs to be visible on website||Schema data is only visible to search engines|
|Affects the design of the website||Does not affect the design of the website|
|No custom fields support||Supports custom fields|
|Needs to enter Schema information manually||You do not need to enter the information manually|
|No targeting on specific pages||Advanced targeting rules|
|No support for ACF, PODS||Out of the box support for ACF, PODS|
|Limited compatibility with Yoast SEO||Full compatibility with Yoast SEO|
Note: Schema Pro is the advance version of the All-in-one Schema.org Rich Snippet. It is built from scratch according to the latest guidelines and technology. Both these plugins can be used simultaneously on a website.
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What is Schema Markup?
Does your Snippet speak the best about you and compel your visitors to click? Or does it allow them to prefer clicking on a link that ranks lower? In short, is your Snippet a usual one, or is it RICH!
The Effect of Snippets on the Click Through Rate
With so many paid ads, videos and images ranking in SERPs, it is difficult to attract users with the plain old text that is shown in the in the normal Snippet area. What do you expect your user to understand from a simple Title, a page URL and a little description that speaks about the page.
With artificial intelligence acting as the backbone, users trust Search engines and therefore believe that majority of the results obtained are relevant to the query they have entered. Therefore, all the links are quite similar.
What makes your page stand out among the others? Why would a user click on your page?
Highlighting these, and many more in the Snippet can help you attract a user.
Let us take a practical example.
When searched for a “Chocolate cake recipe”, as usual, I found a number of results. Let us consider the two seen in the image above. Which one would you click on?
The first one that simply gives you a recipe, or the second one which real people have actually tried implemented, have posted reviews and rated it too!
Types of Rich Snippets
The highlighted area tell you that the recipe received a 4.7 rating out of 5, on the basis of 36 votes.
Conclusion: Rich snippets are indeed the best to help you flaunt your webpage within a small space that you get in SERPs.
Search Engines give you enough exposure by including all necessary details in the snippet. Users would love to click on a link that gives a brief idea about what they can expect within.
Rich Snippets can be framed differently for different types of content. Use them to highlight your strengths; the qualities your audiences are looking out for!