We’ve just rolled out an exciting update to Schema Pro that adds support for vehicle listing, podcast, and movie carousel schema types!
If you manage a car dealership site, publish podcasts, or showcase movie collections, this update makes it easier than ever to get your content noticed in search results.
With just a few clicks, you can add rich, structured data that helps search engines understand your content and potentially rank it higher.
No coding. No hassle. Just better visibility where it counts.
What’s New in Schema Pro?
Let’s break down the 3 new schema types:
Vehicle Listing Schema
If you sell or rent vehicles, the vehicle schema is a game-changer.
It lets search engines understand important details like make, model, price, year, and condition. Essential information for anyone looking for a car.
Use this schema and your vehicle listings could show up with rich snippets and buyers can see the information they want within search results.
It’s a fantastic new option for car dealerships, rental companies, or comparison sites.
The new schema includes fields for:
- Vehicle name
- Brand
- Model
- Year
- Condition
- Mileage
- VIN
- Body type
- Number of doors
- Engine specifications
All very relevant to vehicle listings and to what people will be searching for!
Podcast Schema
If you’re launching or running a podcast, this schema is for you.
It contains essential information to help search engines categorize your podcast with a lot more accuracy.
The schema adds:
- Podcast name
- Description
- Category
- Owner details
- Episode name
- Episode description
- Episode number
- Episode duration
- Episode URL
- Author name
- Season details
- And more!
There is every relevant field we could think of here.
Podcast hosts, media companies, or educators with audio content are going to love these new options!
Movie Carousel Schema
Running a review site or streaming platform? The movie carousel schema helps display a carousel of movies in search results.
The schema includes the movie:
- Name
- URL
- Image
- Release date
- Director’s name
- Rating
- Review count
- Reviews
If you have visions of building the next IMDb or Fandom, this new schema type is going to help get the attention it deserves.
Who Benefits Most From The New Schema?
You don’t have to run a dedicated auto dealership or movie review site to benefit from the new schema
Whether you have a single page or multiple pages dedicated to the topics, these new schema will help.
Here’s who will see the biggest boost:
- Auto dealerships and marketplaces: Show detailed vehicle information to attract buyers.
- Podcast creators and hosts: Make your episodes easier to find and listen to.
- Movie review sites and streaming platforms: Present your movies in a sleek carousel that draws attention.
If you’re in these spaces, Schema Pro will really help boost your traffic and engagement.
How To Use Schema Pro
Ready to use these new schema types?
- Update Schema Pro to the latest version.
- Select Settings > Schema Pro > Add New in the WordPress dashboard.
- Start a new schema and choose the type you want, vehicle listing, podcast, or movie carousel.
- Set where you want the schema to appear on your site.
- Fill in the relevant fields for your content.
- Save your schema and test it with Google’s Rich Results Test.
That’s all there is to it. You’re now set to show richer, more clickable search results!
How Schema Helps SEO
If you’re new to schema or Schema Pro, here’s a little background to help you understand what’s going on.
Schema markup is a standardized vocabulary developed by major search engines like Google, Bing, Yahoo and Yandex.
It provides a way to help search engines process the information on a page using a set structure they all understand.
The better search engines understand what’s on the page, the better they can place it in search results.
How Do Search Engines Use Schema?
Search engines utilize schema markup to:
- Enhance search results: By displaying rich snippets, such as star ratings, prices, or release dates, directly in search results.
- Improve content understanding: Helping search engines comprehend the context and relationships between different pieces of content on your site.
- Enable voice search compatibility: Assisting in providing precise answers to voice queries by understanding the structured data.
Schema’s Impact on SEO
While schema markup isn’t a direct ranking factor, it can lead to significant SEO benefits:
- Increased click-through rates (CTR): Pages with rich snippets often attract more clicks. For instance, Nestlé observed an 82% higher CTR for pages enhanced with structured data compared to those without.
- Enhanced visibility: Websites that utilize schema markup are more likely to appear in featured snippets or knowledge panels.
- Better targeting of voice search: As voice search becomes more prevalent, schema markup helps ensure your content is understood and presented accurately.
Real-world examples
- Rotten Tomatoes implemented structured data across 100,000 pages, resulting in a 25% higher CTR for pages with schema markup.
- The Food Network converted 80% of their pages to enable search and schema, leading to a 35% increase in visits.
(Source)
New Potential for Schema Pro
These three new schema types open exciting new ways to highlight your content in search.
Whether you sell cars, produce podcasts, or share movies, Schema Pro makes it easy to add rich data.
Update Schema Pro today to start using these powerful new features.
Need help? Check out our documentation or contact our support team. We’re here for you.
